- Introduction
- Analysis: including issues, not just other junk
- issues/ 2 by 2 matrix of importance and urgency
- target market
- Alternatives
- then we asked ourselves: what were our different approaches? should we stay the same, should we adopt new product, should we drop it like its hot, etc?
- Alternative evaluation
- show some financial
- show a nice chart with check marks
- Recommendation
- be clear about where these are from
- Implementation
- phases are good (3 months for start up 6 months for mature company for phase 1?)
- Risks/mitigation
- perhaps separate slides? maybe some graphics?
- Conclusion
- Practice Run
