Me:
- Define target market/target customer
- technology/product (product needs to enhanced to get new customers, keep old customers happy)
- product, packaging, features we will be looking for.
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- When you grow big and dominate market, price per unit drops a lot.
- business intelligence
- Competitive analysis... matrix of where compeittives are.
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Dos
- "based on our analysis"
- get into the case, no longer a job, but a case you are presenting, immerse yourself in the role. Think that you will be doing this project tomorrow if we get the business (and we really want it)
- give the reason why an option is out
- no substitute to meeting face to face
- feel the case, go into details of the case (number, company culture, technology)
- go to different corner of the room every hour or so, or go out rollerblading for a break together. :D
- build an inventory of what you have, drape long white paper in the room.
- consider foot notes
- don't use standard template approach for every case
- work as a team, present in one voice, doesn't matter what you really think.
- figure out who will answer what type of questions.
- when team member making a good point smile.
- don't correct your team members' mistake, be consistantly wrong.
- sleep at least 6 hours. :)
- set timeline, don't argue all the time
- presentation is 30 or 40% of your marks, you need to nail it, practice it
- run with what ever works best for you.
Don't
- words like "according to the case/information given to me"
- don't go from one extreme to another extreme for alternatives (think of this in analysis but not presentation)
- don't do analysis on presentation (present our conclusion not thinking process, pick only the right bullet to support your idea)
