Porter's 5 Forces
SWOT Analysis
CREST Analysis: to find the OT of SWOT
We may not want to say weakness... we may want to say something nicer
4 Ps of Marketing (Product, Price, Promotion, Distribution)
Target Market Segmentation
who are your customers
demographic, geographic, sociographic, behavioral
Startup Adoption Curve
the Chasm one
market phase (ie mature)
BCG Matrix
Graph to show emphasis of each phase
