Brainstorming: what topics, business, industry they will be talking about in the case
- Dec 2009, economic crisis
- use google apps instead of microsoft office?
Market
- consumer
- enterprise/corporate
- satisfaction of a need
- last year travel industry, this year it cannot be
- 2 years ago is online dating
- cloud computing... no matter what industry
are they...
- transaction processing, you want to make your system efficient, good UI
- beyond this? BI integration because BI is natural extension, perhaps entertainment, gaming, finance, security (accountability and risk) - feature or product?
SAS-70, third party auditor.
Perceived value
- security
- cost (Total cost of ownership, TCO)
- Reliability
- Performance
- Quality of services (QOS)
- Managerability
- Scalability
Know what you are offering before setting the price.
